Tuesday, May 8, 2012

Guest Post by Kelly McClymer, author of The Fairy Tale Bride

The Collision of Fiction and Real Life Spawns: A Wedding Promotion Extraordinaire
by Kelly McClymer, author of The Fairy Tale Bride

My husband and I had always joked with our daughter that she would need to elope because we could not pay for a big wedding. We had a million zingers -- weddings were old-fashioned; she'd waited so long she could afford to pay for it herself; better to pay for a house and an IRA than a wedding. We thought we were so funny. But the joke turned out to be on us.

When the time came that my daughter called to tell us she was engaged, I found myself very unexpectedly dreaming of a big family wedding (she's my only daughter, I might add). Considering my own wedding had been an understated family affair without a lot of fanfare (exactly how I wanted it), this about face was a bit of a shock.

After I got over the initial surprise that I was not willing to send her off to City Hall with a good luck hug, I got to thinking how I could possibly afford to pay for a real wedding (I have a big family, and my daughter was the spoiled darling first and only grandchild/niece for a good many years before her brothers and cousins came along).

Fortunately, her engagement coincided with the return of the rights to my seven backlist historical romance novels from my original publisher. Since the series is named Once Upon a Wedding, and every book has Bride in the title, it seemed like a message from the universe.

I brainstormed using her wedding as a promotional tool for the books, with the idea of using the proceeds (minus expenses and taxes, of course) to fund a modest wedding. There was a hitch, though -- Daughter and her fiance were not sure they wanted to be outed in such a public way.

So I brainstormed a campaign that would not out her identity (except, of course, to the most persistent and discerning...and family scattered across the U.S. of A. and into Germany). I thought about why I felt so strongly that I owed her a nice wedding, and realized that my writing often interfered with my role of mother. Truth was, the people who would be coming to this wedding were an important part of who she was -- family and friends who had been there for her in so many ways as she grew up and became the rather amazing person she is today. So Confessions of a Turtle Mom -- a 50 day blog campaign -- was born almost a year ago, on Mother's Day. [http://www.kellymcclymer.com/2011/05/confessions-of-a-turtle-mom-50-reasons-my-mommy-karma-needs-a-wedding-shine/]

The Fairy Tale Bride 99 cents promotion proved to be better than the princess bride costume I created for her one year (the hat kept tipping off her head). At first, since I only had the first three books of the series released in ebook, things were slow, but then, a month into the campaign, sales picked up. Soon I was able to reassure her that I could contribute significantly to her wedding fund. Fortunately, she kept her wedding plans modest, despite the big family and far-flung friends that swelled the guest invitation list to almost 200 people. The wedding is coming up in August and I'm doing one last promotional blast (have to pay for a few last minute extras, outfit my husband and sons in nice suits, myself in a dress, and get us all out to the other side of the U.S.A. for the festivities).

I'm going to miss having such a good cause to help focus my promotional efforts, come the wedding day. But I suspect I'll be much too busy laughing, dancing, and overall enjoying the big family shindig to worry about it.

And then, of course, I get to think up stories to write for my grandchildren, to help pay for their college in twenty or so years. Maybe I'll rub some of The Fairy Tale Bride magic on the title: The Fairy Tale Garden Gnome? The Fairy Tale Granny? Hmmm. I'll have to think about it.

The Fairy Tale Bride is available on

Kindle [http://www.amazon.com/Fairy-Tale-Bride-Wedding-ebook/dp/B0042ANYJ8],

Nook [http://www.barnesandnoble.com/w/the-fairy-tale-bride-kelly-mcclymer/1004079680?ean=2940011097171&itm=1&usri=the%2bfairy%2btale%2bbride],

iBooks [http://itunes.apple.com/us/book/the-fairy-tale-bride/id393751130?mt=11],

Sony Reader [http://ebookstore.sony.com/ebook/kelly-mcclymer/the-fairy-tale-bride/_/R-400000000000000284880],

and Smashwords [http://www.smashwords.com/books/view/23700] for 99 cents until after we've all recovered from the wedding festivities at the end of August.

1 comment:

  1. Thanks Tifferz! I'm a little behind in coming to thank you for hosting me. I need Siri for my brain.